Mailing a postcard is a popular and cost-effective way to send greetings, promotional messages, or quick notes. The cost of mailing a postcard depends on various factors, including the size, weight, and destination of the postcard. In the United States, the United States Postal Service (USPS) sets the rates for mailing postcards, which are typically lower than the cost of mailing a standard letter. Understanding these rates can help you budget for your mailing needs and choose the most economical option for your postcards.
As of July 14, 2024, the USPS has updated its postage rates for postcards. The current rate for mailing a standard-sized, rectangular postcard within the United States is $0.56. This rate applies to postcards that meet the USPS size requirements and are sent via First-Class Mail. For businesses and individuals who frequently send postcards, there are options to save on postage costs through commercial rates and bulk mailing discounts.
| Postcard Type | Cost |
|---|---|
| Standard Postcard (Retail Rate) | $0.56 |
| Presorted Postcard (Commercial Rate) | $0.435 |
Standard Postcard Rates
The $0.56 rate for mailing a standard postcard applies to postcards that meet specific size and weight requirements set by the USPS. To qualify for this rate, a postcard must be:
- Rectangular in shape
- At least 3.5 inches high x 5 inches long x 0.007 inches thick
- No more than 4.25 inches high x 6 inches long x 0.016 inches thick
Postcards that exceed these dimensions or have irregular shapes may be subject to higher postage rates. It’s important to note that the USPS considers oversized postcards as “letter” mail, which incurs a higher postage rate of $0.73 for the first ounce as of July 2024.
For those sending postcards internationally, the rates are considerably higher. The USPS charges a flat rate of $1.65 for postcards sent to any international destination. This rate applies to standard-sized postcards that meet the same dimensional requirements as domestic postcards.
Commercial and Bulk Mailing Rates
Businesses and organizations that send large volumes of postcards can benefit from significant savings through commercial and bulk mailing rates. The USPS offers discounted rates for presorted mail that meets certain volume requirements and preparation standards. As of July 2024, the commercial rate for automation-compatible postcards starts at $0.384 for five-digit presorted mail.
To qualify for these discounted rates, mailers must:
- Meet minimum volume requirements (typically 500 pieces for First-Class Mail)
- Preprint or apply barcodes to their postcards
- Sort and prepare the mail according to USPS specifications
These requirements can be complex, but the savings can be substantial for businesses that regularly send large quantities of postcards. Many companies choose to work with mailing service providers who specialize in preparing bulk mailings to take advantage of these discounts.
Factors Affecting Postcard Mailing Costs
Several factors can influence the cost of mailing a postcard:
- Size and Weight: Postcards that exceed standard dimensions or weight limits may be subject to higher rates.
- Destination: International postcards cost more to mail than domestic ones.
- Mailing Class: First-Class Mail is the standard for postcards, but other classes may be available for specific needs.
- Volume: Bulk mailings can qualify for significant discounts.
- Preparation: Presorted and barcoded mail often qualifies for lower rates.
- Additional Services: Adding tracking or insurance will increase the cost.
Understanding these factors can help you optimize your postcard mailing strategy and minimize costs, especially for large-scale mailings.
Saving Money on Postcard Postage
There are several strategies to reduce the cost of mailing postcards:
- Use Standard Sizes: Stick to the USPS standard postcard dimensions to avoid paying letter rates.
- Presorting: If you’re sending a large number of postcards, presorting them by ZIP code can qualify you for discounted rates.
- Automation: Using USPS-approved barcodes on your postcards can lead to lower postage rates.
- Bulk Mailing: Consider combining multiple mailings to reach the minimum quantity for bulk rates.
- Commercial Pricing: Businesses can apply for commercial pricing, which offers lower rates than retail prices.
- Postage Meters: Using a postage meter can provide slight discounts on postcard rates.
By implementing these strategies, businesses and individuals can significantly reduce their postcard mailing expenses, especially for large-volume mailings.
Future Postage Rate Changes
The USPS typically adjusts postage rates annually, with changes often taking effect in January or July. However, in a surprising move, the USPS has announced that there will be no price increase in January 2025 for First-Class Mail and other Market Dominant products, which includes postcards. This decision provides a stable pricing environment for postcard mailers for at least the first half of 2025.
Despite this freeze on First-Class Mail rates, it’s important to note that the USPS has filed for price changes in other services, such as shipping, which will take effect on January 19, 2025. These changes primarily affect Priority Mail, Priority Mail Express, and other package services, but do not impact postcard rates.
For those planning postcard campaigns or regular mailings, this rate stability offers an opportunity to budget and plan without the concern of immediate price increases. However, it’s always advisable to stay informed about potential future rate changes by regularly checking the USPS website or subscribing to their updates.
USPS Promotions and Incentives
The USPS offers various promotions and incentives throughout the year that can provide additional savings on postcard mailings. These promotions often encourage the use of new technologies or environmentally friendly practices. For 2025, the USPS has introduced a slate of promotions that could benefit postcard mailers:
- Informed Delivery Add-On Promotion: This provides a 1% discount for mailpieces that are part of an Informed Delivery campaign, allowing businesses to create interactive digital experiences that complement their physical postcards.
- Sustainability Add-On Promotion: Mailers can receive a 1% discount by using paper stocks that meet certain sustainability certifications, promoting environmentally responsible practices.
- Tactile, Sensory & Interactive Promotion: This offers discounts for postcards that incorporate advanced print techniques or technologies that engage recipients through touch, sound, smell, or visual effects.
These promotions can provide significant savings, especially for large-volume mailers. It’s important to review the specific requirements and registration deadlines for each promotion to take full advantage of these opportunities.
FAQs About How Much It Costs To Mail A Postcard
- Can I use regular stamps on a postcard?
Yes, you can use regular Forever stamps on postcards, but you’ll be overpaying since postcard rates are lower than letter rates. - Are there any discounts for nonprofit organizations mailing postcards?
Yes, qualified nonprofit organizations can receive discounted rates on bulk mailings of postcards through USPS Marketing Mail. - How much does it cost to mail an oversized postcard?
Oversized postcards that exceed 4.25 x 6 inches are charged the First-Class letter rate, which is $0.73 for the first ounce as of July 2024. - Can I save money by buying postcard stamps in bulk?
While buying in bulk doesn’t typically offer discounts, using a postage meter or commercial pricing can provide savings on postcard postage. - How often do postcard mailing rates change?
USPS typically adjusts rates annually, but they’ve announced no increase for First-Class Mail, including postcards, for January 2025.